Monday, May 08, 2006
The Tipping Point
Okay, I was unable to put this book down and I recommend it highly but not until after you’ve read IN PERSUASION NATION. Totally different animal. But – a quick read and a fascinating subject – a look into what causes trends to catch on, how word of mouth actually works, how things that seem random really aren’t and why. It kinda blew my mind, probably because at the bottom of it it echoed one tine of my fervent life-beliefs which boils down to: possibility. It has everything to do with why I think I can tip the scales on the short story.