Chocolate Louds

Ben went to Trader Joe's yesterday. Opening the bag looking for my chocolate cat cookies I saw what I thought was labeled "Chocolate Louds." I said, "Mmmm, chocolate louds...". Ben said, "Clouds. Chocolate clouds." I looked closely. Indeed, there was something resembling a cursive letter C in front of the all-cap serif font of LOUDS. I said, "Well, that's just bad design." Plus, while clouds of chocolate sound perfectly lovely, don't chocolate louds sound so much more exciting?